BAYKO Logos

Don't be too worried about the alien logos [below - both registered trade marks], I haven't forgotten that I'm supposed to be talking about BAYKO's logos! However, I need them as a contrast, to help fulfil my key objective, i.e. to point out just how far 'off message' BAYKO's marketeers managed to wander!
I seem to recall that there was quite a fuss, in the early 1990s, when ICI spent several million pounds [£90 million, or so, I believe] on updating its well-known roundel logo [right].
ICI roundel logo
Kelloggs logo
Also, as I've stated elsewhere, I used to work for KELLOGGS, and I know, from conversations and personal observation over several thousand years, [oh all right then, twenty eight!] exactly how protective the company is, of its instantly, internationally recognisable logo [left].
That's not to say it has never changed, or can never change again in the future, but rather that any such modifications are generally both modest and subtle and, above all, are thoroughly managed at the highest level - i.e. by the main board in Battle Creek, Michigan.
BAYKO, in contrast to ICI, KELLOGG'S and so many others, appears to have had an almost continuous identity crisis!!!
BAYKO wasn't alone in the speed of its development as plastic technology forged ahead over its thirty year life...
...but BAYKO is surely unique in the frequency of change of, indeed its life-long, totally cavalier attitude to, its logo.
For example, logos on set boxes differed from those on the front cover and / or the page headers of manuals for many years, there's even a 1960 MECCANO era catalogue with no less than three - yes three - different BAYKO logos on the same page...
You'll probably already have noticed the banner for the site, which illustrates something of what I am talking about.
I must mention one particularly eccentric logo variation, among the small labels on the side of pre-war standard set lids...
...for some reason the logo for odd numbered sets [#1, 3 and 5] had a red logo against a white background...
...whereas even numbered sets [#2, 4 and 'New Series' #6] had a green logo, also against a white background!!!
Today's marketeers would snap their red braces [can't think of a girl's equivalent!] at this flouting of the 'rule' - a consistent brand identity. Taking into account the second world war trading gap, it's significantly faster than one every six months!
If you can suggest any reason [logical or otherwise!] as to why both Plimpton and MECCANO should have been so cavalier with their logo, or if you know of any variant(s) that I've missed, them I'd love to hear from you...
 
The table [below] shows you just what I'm talking about...
...can you think of any other company that had at least fifty eight variations of its logo in less than 30 years?
For the record, I've included all colour variants for the logo where either it, or it's integral background, have been changed, including colour variants where the entire document, including the logo, is printed in a single colour.
I've used a pale green background [below] to highlight and maximise visibility of all the colours used. All are displayed with a transparent 'internal' background, unless the logo sits within a specific block of colour intended for that purpose.
Though the general drift of the table is date order, I've over-ruled pure chronology to group logos by type or usage, in order to emphasise, and help make sense of, the nature and range of variations.
An important point - all the logo images [below] are scaled to the same height [80 pixels], while preserving their overall proportions. Therefore the apparent differences in size, accurately reflect the real differences in the shapes of the logos, exactly as they occurred over the life of the product.
When comparing logo variations, particularly from the 1950s, the top curve and the bottom gap/tail of the 'B' and the shape of the 'O' are the usual culprits.
 
Examples of BAYKO Logos
Pre-war box of Rods
Pre-War Set #4 Box of Rods
Pre-war box of Bricks
Pre-War Retail Box of Bricks
Pre-war box of Corner Bricks
Pre-War Retail Box of Corner Bricks
Pre-War Ornamental Additions Set
+
Pre-War Standard Set
Pre-war Ornamental Additions and sets
Pre-War 'New Series' Set
+
20s Series Set
Pre-war 'New Series' sets
Pre-War Literature
Pre-war literature
Pre-War BAYKO Manual
Pre-war manual
Page heading from the earliest manuals
First BAYKO Manual Page Header
Page header from the special 20s series set manual
20s Series Sets Manual Page Header
'New Series' manuals page header
Second BAYKO Manual Page Header
+
'New Series' BAYKO Manual Page Header
1930s Set Lid Side Label
Odd numbered sets!!!
Logo from the propeller-shaped labelon the side of mid 1930s BAYKO set lids
1930s Set Lid Side Label
Even numbered sets!!!
Logo from the propeller-shaped labelon the side of late 1930s BAYKO set lids
Late 1940s Set Lid Side Label
Rare Bayko set lid from the late 1940s
Late 1940s Set Lid Side Label
Logo from a BAYKO set lid, late 1950s
1950s Set Lid Side Label
Logo from the side label on BAYKO set lids from the 1950s
1950s Set Lid Side Label
Logo from a label on the side of BAYKO set lids mid 1950s
1956 Set Lid Side Label
1956 set 0 side label logo
Earlier Postwar Converting Set Label
Earlier Post-War Converting Set Label
Postwar BAYKO Sets Leaflet Page Header
Post-War BAYKO Sets Leaflet Page Header
Postwar BAYKO Set Rod Box
Post-War BAYKO Set Rod Box
Postwar Floor Envelopes Wholesale
Post-War Floor Envelopes Wholesale
1948 BAYKO sets and spare parts Price List Logo
1948 Sets and Spare Parts Price List
1948 Retail Cabinet Announcement
1948 Retail Cabinet announcement logo
Set Box Label Early Postwar
Set Box Label Early Post-War
Later Post-War Converting Set Label
Later Postwar Converting Set Label
1951 British Industries Fair BAYKO catalogue - logo from front cover
1951 B.I.F. BAYKO Catalogue - Front Cover
1951 British Industries Fair BAYKO catalogue - logo from centrefold version A
1951 B.I.F. BAYKO Catalogue - Centrefold 'A'
1951 British Industries Fair BAYKO catalogue - logo from centrefold version B
1951 B.I.F. BAYKO Catalogue - Centrefold 'B'
Early 1950s Literature and Packaging
Early 1950s literature and packaging
Early 1950s Literature and Packaging
Early 1950s literature and packaging
Early 1950s Literature
Early 1950s literature
Set Rods Box Early 1950s
Set Rods Boxes Early 1950s
Floor Envelope Green 1950s
Floor Envelope Green 1950s
Christmas Tree Sign
+
Early 1950s Literature
Christmas Tree advertising sign logo
Accessory Pack Label Late 1950s
Accessory Pack Label Late 1950s
1959 Set Price Display Card
1959 set price display card BAYKO Logo
1947 BAYKO flier logo
1947 BAYKO Flier
1955 top-fold flier logo
1955 Top-Fold Flier
Standard 1950s sets and manuals
Standard 1950s Set and Manual
Logo from the 1955 Canadian flier
1955 Canadian Flier
Manual Page Header 1950s
Manual Page Header 1950s
1952 to 1953 Price List
1950s price list
1953 to 1959 Price List
1950s price list
February 1st, 1955 Set Price List
February 1st, 1955 Set Price List Logo
Misleading MECCANO Catalogue 1960
Misleading 1960 MECCANO Catalogue
Front Cover
Misleading MECCANO Catalogue 1960 Set Drawing
Misleading 1960 MECCANO Catalogue
Set Drawing - page 22
BAYKO Logo from page 22 of the misleading 1960 catalogue
Misleading 1960 MECCANO Catalogue
page 22
MECCANO Era 1961 Flier
MECCANO era set price Flier from 1961
MECCANO BAYKO Manual Cover
BAYKO Logo from the MECCANO ers Manual Cover
MECCANO Era Sets
Box Top
MECCANO era sets
MECCANO Standard Sets
Side Label
MECCANO Black on Yellow
MECCANO Conversion Sets
Side Label - up to August 1962
MECCANO White on Blue
MECCANO Conversion Sets
Side Label - from August 1962
MECCANO Red on Yellow
MECCANO Era literature
MECCANO era literature
MECCANO Era BAYKO Showcard
MECCANO era Showcard
MECCANO era 1960s
Window Display Sticker
BAYKO Logo from a MECCANO era Window Sticker
1963 Trade Leaflet
1963 Trade Leaflet Logo
Set Box Label Early Postwar
MECCANO Era
wooden Dealers Cabinet 'headboard'
 
If you've any more info. on BAYKO Logos, I'd love to hear from you...
Should anybody be interested, I've actually put together a PowerPoint presentation on this subject...
 
Below here are links to related info : -
 
Click on any of the links below for related information.
   
   
   
   
     
 
The 'Flaming BAYKOMAN' site logo