BAYKO Advertising Puffs

Well, firstly let me apologise to anybody who was expecting to read a substantial, in depth report on BAYKO's gay community.
A "puff" or, more correctly, an "advertising puff" is the trade jargon for one of those little articles that appear in trade journals or the wider press, but which are, in whole or in part, paid for by the company concerned.
Sample articles from the major Toy Industry journals
Generally, payment is in the form of purchasing a number of adverts...
...and if you compare the dates that these items appeared with the dates of adverts in the same publications, in most cases the direct link is obvious...
... others may have been a 'reward' for being a loyal advertiser.
By their very nature, these "puffs" are short, but often contain interesting information about new BAYKO developments, during both the Plimpton and MECCANO eras...
...and, of course, the timing is always of interest.
For want of anywhere else to put them, I have also included the less obviously commercial announcements, such as those heralding the MECCANO takeover, in this section as well.
I hope you enjoy them - I particularly enjoy the way that the literary styles employed in the "puffs" have evolved over the years.
 
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