BAYKO Adverts in 'The Children's Newspaper'

'The Children's Newspaper' was one of those real rarities for children...
...a publication that their parents heartily approved of...
...but perhaps not a recipe for a winner with many children!
My parents actually went so far as to buy it for me - unsolicited...
...I'm afraid, however, it wasn't really a great success!
BAYKO was advertised widely in various parts of the UK press in the 1950s...
...and 'The Children's Newspaper' was one of them, at least in the run-up to Christmas.
 
November 17th, 1956
The Children\'s Newspaper, November 17th, 1956 - BAYKO advertisement

This was the first advert for BAYKO in 'The Children's Newspaper' which was followed up by three adverts a year for the next three years - all in the planning phase of the run up to Christmas - with all but one being in November.

November 9th, 1957
November 16th, 1957
November 30th, 1957
BAYKO advert in the Childrens Newspaper November 9th, 1957, page 4
BAYKO advert in the Childrens Newspaper November 16th, 1957, page 5
BAYKO advert in the Childrens Newspaper November 30th, 1957, page 2
I'm afraid I can't offer any explanation as to why Plimpton decided to skip one issue of 'The Children's Newspaper' before they issued the third 1957 advert.
November 15th, 1958
November 22nd, 1958
November 29th, 1958
BAYKO advert in the Childrens Newspaper November 15th, 1958, page 4
BAYKO advert in the Childrens Newspaper November 22th, 1958, page 12
BAYKO advert in the Childrens Newspaper November 29th, 1958, page 9
BAYKO advert in the Childrens Newspaper November 21th, 1959, page 13
BAYKO advert in the Childrens Newspaper November 28th, 1959, page 6
BAYKO advert in the Childrens Newspaper December 5th, 1959, page 12
November 21st, 1959
November 28th, 1959
December 5th, 1959
The timing of the advertisements is interesting in that the first date was delayed by a week each year.
All the above BAYKO adverts occupied half of two of the five columns so are 20% of a page.
 
As far as I can tell that is the full range of BAYKO adverts in 'The Children's Newspaper'.
If you've any copies of 'The Children's Newspaper' with any other BAYKO adverts, which I could scan for inclusion here, then I'd love to hear from you.
 
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Click on any of the links below for related information.
 
 
 
 
   
   
     
 
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